The Importance of Responsive Web Design

Among the online marketing services that we can provide to Optimizaclick clients, we could not miss making their websites respond to a responsive design. Surely you have heard this term on more than one occasion. The question is: are you clear about what you mean? To what extent can you improve the positioning of a website?

Layouts (content) and images are fluid in responsive design, and CSS3 media queries code is used. Duplicate content is also avoided, which negatively affects search engine positioning, and the virality of the content is increased by being able to share it in a much faster and more natural way.

It is about providing all web users with the same content and a user experience that is as similar as possible. And do it taking into account that mobile phones are already the most used devices to connect to the Internet.

Responsive design or mobile version?

Our website offers several options to users who visit us from mobile devices: mobile web, native app, and responsive web. In any case, Google recommends we use the responsive design before creating a complete mobile web page. In this way, we achieve a massive improvement in the user experience, and, as we said before, we avoid possible problems of duplicate content or redirects.

What to consider before making a responsive website

  • Page load: It uses libraries that allow a conditional page load, avoiding loading unnecessary resources when visits arrive from mobile.
  • Screen sizes: It is recommended to design with the mobile-first pattern to avoid adaptation problems with the screens or overload the page with useless elements. Today in the market, there are so many devices and screens that the contents must be fluid and not static.
  • Avoid the effects: Some effects that can be used on the desktop web do not work on the responsive web. That is why it is so important to do a cross-device-platform check.

How does responsive web design affect SEO?

As an online marketing agency, we remind you that Google favors responsive web design because it facilitates displaying the web on various devices. If different website versions were needed, the techniques now adjust automatically. Therefore, it will suffice to make a version using a single URL. Consequently, it is easier for search engines to analyze a website’s content. The result will be an improvement in SEO, the main objective of online marketing strategies.

Also, responsive web design helps combat high bounce rates. Put another way, if a user leaves a website shortly after arriving, Google may understand that the content served is not essential. Considering that the goal of the search engine is for the user to find the answer to their request in the first SERP, a high bounce rate on a website will reduce its search engine ranking.